1. Raising the University’s institutional efficiency, improving its adaptability to change, and keeping pace with national policy.
2. Creating an organizational climate that stimulates creativity and participation, and preparing a positive work environment that encourages outstanding performance.
3. Developing an efficient and transparent financing framework, diversifying revenues, rationalizing expenditures, and achieving financial balance.
4. Excelling in human capital management, increasing job satisfaction, and strengthening the sense of belonging to the university.