The Division of Public Relations and Media (PRM) is one of the most important departments at Taif University. This is due to the important roles entrusted to it by TU administration to provide a positive picture of the academic and developmental roles of the university in spreading knowledge and building a qualified generation of young Saudis in all areas of specialty. Highlighting the activities of the university and community contributions it has adopted under the slogan "University without Walls" is another responsibility.

Reporting directly to TU President, PRM is managed by a general manager  who supervises all units and coordinates with vice-presidents, deans, and colleges regarding all activities and events held at TU. Internal departmental functions are managed by an administrative director who reports directly to the general supervisor.